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    Meta & TikTok
    Service · Meta & TikTok Ads

    Where your ad budget finally works

    Every other agency starts from zero. We start with the people who already love your sound, then turn every dollar into streams, fans, and tickets. Even our slow days beat most agencies' best.

    What it is

    Meta and TikTok paid social that starts with your existing fans, then scales with lookalikes, custom landers, CAPI tracking, and daily optimization.

    Typical cost

    Ad spend goes straight to the platforms, plus a tiered management fee of 30% under $15k, 25% from $15k, and 20% from $30k. One-time $200 setup on campaigns of $5k or less.

    Timeline

    Tracked campaigns launch within 24 to 48 hours of access and creatives; we recommend at least 2 to 3 weeks.

    What you get

    Warm-from-day-one performance, daily optimization a human verifies, and a live dashboard showing 100% of your spend.

    17-33%

    Peak-day CTRs. The industry calls 1% good.

    3-5%

    Even our slow days clear this.

    $0.05

    Lowest cost per click. Your budget, stretched.

    100%

    Of your spend, visible to you, always.

    Why warm beats cold

    Your last campaign probably started cold and burned through budget before it found a single real fan. Paid social only works when the first dollar lands on someone who already cares. So we begin with your fans, clone them into lookalikes, send them to a page built to convert, and win back everyone who slipped. TikTok finds new people; Meta turns the ones who already know you into streams, followers, and tickets.

    Live in 1-2 daysWarm fans loaded in firstCAPI + advanced matchingDaily optimization, live dashboard
    The funnel

    A real funnel, warm from the first dollar

    Most campaigns start cold and pay to find your fans from scratch. Ours starts with the people who already love your sound, then works outward.

    01

    We load your fans in first

    You already have an audience. We start there: your IG followers, engagers, and video viewers, plus your email and SMS lists from Laylo, Hypeddit, and Feature.fm. Day one is warm, not wasted.

    02

    Then we clone them

    Meta lookalike audiences built off your real fans, so reach grows but it still feels like your crowd, not random strangers. Refreshed as your lists grow.

    03

    We send them somewhere that converts

    Traffic hits a custom landing page built to out-convert Feature.fm, with the Conversions API firing on every action. Prefer Feature.fm? We wire that in too.

    04

    We win back the ones who slipped

    Anyone who watched, clicked, or visited but did not convert gets pulled back with retargeting. The fans you almost lost, recovered.

    05

    We watch your money like it's ours

    We track every metric around the clock and cut what isn't working, daily. A human double-checks it Monday to Saturday, at least twice a day. And you see all of it, live, in your dashboard.

    The edge

    We do the setup other agencies skip

    The unglamorous infrastructure is where campaigns are won or lost. We build all of it before a single dollar runs.

    The full setup, handled

    Pixel, Conversions API, custom events, audiences, landers. We set all of it up. Other agencies make you do it yourself, or skip it and fly blind on your budget.

    Conversions API + advanced matching

    Server-side tracking with advanced matching catches the conversions iOS and ad-blockers hide, and ties more of them to real people. More signal means cheaper, smarter results the longer you run.

    Feature.fm tracking, wired right

    We track Feature.fm clicks as real conversions, kept separate from raw ad clicks. So streams and pre-saves are measured, not guessed, and the numbers you see are honest.

    The difference

    Us vs. the other guys

    The cold start
    Spray cold traffic, hope
    Your warm fans, loaded in
    The setup
    You do it, or they skip it
    We build all of it for you
    Tracking
    Basic pixel, iOS blind spots
    CAPI + advanced matching + Feature.fm
    Where traffic lands
    Generic smart link
    Custom lander + Feature.fm
    Optimization
    Weekly, if you're lucky
    Daily checks + human, 2x Mon-Sat
    Reporting
    Monthly PDF, cherry-picked
    Live dashboard, 100% of spend
    Deliverables

    What you get

    Warm-audience build from your IG followers, engagers, viewers, and Laylo/Hypeddit/Feature.fm lists

    Meta lookalikes off your real fan data, refreshed as your lists grow

    Custom landing page built to out-convert Feature.fm, with Conversions API

    TikTok Spark Ads from creator post IDs for native For You discovery

    Retargeting that recovers everyone who engaged but didn't convert

    Daily optimization plus a live dashboard showing 100% of spend

    Who it's for

    Built for your seat at the table

    Managers

    Walk in with proof, not excuses

    We grow the streams and hand you a live dashboard. Show up to the next meeting as the manager who made it happen, the one your artist trusts with the budget.

    Labels

    Predictable growth across the roster

    Trackable, repeatable results you can scale on what works and cut on what doesn't. Bring the ROI upstairs with numbers that hold up to anyone who asks.

    Booking agents

    Fill the room

    Geo-locked, ticket-intent targeting that actually moves seats. Be the agent who packs the show, not the one explaining empty rows.

    Agents & teams

    A win you can put your name on

    Real fans, real streams, real tickets, all in numbers you can stand behind. Hand your roster a result they can feel, and take the credit you earned.

    Pricing

    Know exactly what you're paying for

    Your ad spend goes straight to Meta and TikTok, never pocketed as profit. You pay a management fee on top, and that rate drops as you scale.

    30%

    Management fee under $15k in ad spend

    25%

    From $15k in ad spend

    20%

    From $30k in ad spend

    One-time $200 setup on new campaigns of $5k or less, waived above $5k and for returning clients. Same model whether you run Meta, TikTok, or both. No hidden line items.

    Honest context

    Every number on this page moves with the content, the music, the artist, the size of the following, and how much data the pixel has had time to learn from. What stays constant is the method: cheapest possible reach, hyper-targeted audiences, zero waste spend, and daily optimization a human verifies.

    FAQ

    Frequently asked questions

    Meta ads: Follow this step-by-step guide for Facebook Business Manager, Page, Ad Account, and Instagram connection setup.

    TikTok ads: We'll provide setup instructions in your onboarding email. It typically involves authorizing specific posts and sharing Spark codes.

    Pair it

    Related services

    Stop launching from zero.

    Tell us your artist, your release, or your show. We'll have a tracked campaign live while other agencies are still writing the proposal. There's a play for your exact situation.