Case Studies
Case Studies
Lexa Gates - Rotten To The Core
“This is something that’s going to be a slow build. But I think she will cultivate a strong and passionate cult fan base along the way.” - Lyrical Lemonade
Lexa Gates didn’t have a plan with “Rotten To The Core”, but she knew it had potential. After her posts started to perform well around the song and with a compelling message, we were able to put this release in the right hands for creating a successful content push.
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How do we maximize a budget to consistently generate virality through user-generated posts on TikTok?
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TikTok Views (Overall): 100M+
Campaign TikTok Views: 15M
Spotify Streams: 2.9M
Daily Stream Increase: +174%
Total Videos Created: 54.7K (64 by creators from campaign, averaging 3K-4K daily)
Average Engagement Rate: 7.8% (Campaign: 6.7%)
Targeted Regions: US, Europe, Southeast Asia
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Leveraged strategic influencer selection to kickstart the campaign, i.e. actually caring about WHO posts WHAT.
Focused on user-generated content to amplify reach by splitting budget between creators paid on a per thousand view basis vs creators with set rates.
Viral moments across carefully curated videos drove TikTok engagement, translating into higher Spotify and other DSP streaming numbers.
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Campaign led to significant TikTok exposure, with creators producing consistent viral videos leading to a co-sign from SZA.
Streaming success: 300+ daily video increases correlated with an 80% boost in Spotify streams.
Regional targeting expanded campaign success across the US, Europe, and Southeast Asia.
Slim Jim - Creative Strategy
"Slim Jim's social media presence is a masterclass in community engagement, transforming a parody account into a massive online following." - Ad Week
Facing declining brand equity and an ineffective online presence, Slim Jim recognized the need to revitalize its social media strategy to reconnect with its target audience. The challenge was to transform its digital persona to resonate authentically with younger consumers and reestablish its position in the snack market.
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How can a legacy snack brand like Slim Jim remain relevant in digital culture while driving organic audience growth and engagement without paid media?
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Instagram Followers: 1.4M (+700K net growth)
TikTok Views (Overall): 600M+ (across 550 videos)
Total Engagement (Likes, Comments, Shares): 500K+
Organic Impressions: 1B+
Average Engagement Rate: 5.2% (Campaign: 7.1%)
Targeted Regions: US, North America, Australia
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Slim Jim’s social media success was built on hyper-relevant, community-driven content and strategic influencer collaborations:
Meme-Driven Community Engagement: Developed a high-volume outbound comment strategy, engaging with trending content and meme culture to organically grow Instagram from 700K to 1.4M followers.
Influencer Partnerships: Collaborated with top-tier personalities like Ludwig Ahgren, WWE talent, and niche creators such as Vulgar Chef and Marc Rebillet to generate viral engagement.
Zero-Cost Organic Strategy: Earned 1 billion+ organic impressions with no media spend by seamlessly integrating into trending conversations across social platforms.
Platform-Specific Growth Tactics: Built a viral presence on TikTok and Instagram, leveraging influencer challenges, humor-infused brand storytelling, and culture-first content strategies to resonate with Gen Z and millennial audiences.
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Key Outcomes
Explosive TikTok Engagement: Achieved 50M+ total TikTok views, with 10M directly from campaign-driven content.
Instagram Surge: Gained 700K+ new Instagram followers, positioning Slim Jim as a leading brand in humor-based social engagement.
Proven Organic Impact: Generated 1B+ organic impressions without ad spend, validating the power of culture-driven brand engagement.
Influencer-Driven Reach: High-impact collaborations expanded Slim Jim’s audience across key demographics, increasing interactions and cultural relevance.
Sustained Community Growth: Developed a long-term engagement strategy that not only delivered short-term wins but also reinforced brand loyalty for future campaigns.
Marshmello, Brent Faiyaz - Fell In Love
“Faiyaz breaks bad news on a forest drive in the accompanying video.” - Fader
Marshmello and his team were looking for an effective, organic way to increase viewership and engagement on their music video for Fell In Love which features R&B singer, Brent Faiyaz. We were able to bring them exactly what they were looking for through our YouTube Display & Skip Ads.
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What’s the most cost-effective way to drive mass, targeted viewership to a music video on YouTube?
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Total Views: 6.7M
Unique Viewers: 3.1M
Video Likes: 104K
Comments: 2,350+
Total Impressions: 35.7M
Click-Through Rate: 6.2%
Subscribers Gained: 8,500
Average Watch Time: >195 Hours
Avg. View Duration: 1:45
Avg. Percentage Viewed: 72.9%
Traffic from Ads: 51.2% (1.8M Views)
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Leveraged YouTube Worldwide Display Ads and US Skippable Ads for targeted exposure.
Focused on global reach, prioritizing the US (48% of viewership) while optimizing costs.
Added contextualized engagements in a variety of voices to boost organic engagement.
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Increased YouTube subscribers by over 4,000.
Video achieved over 3.5M views directly from worldwide-targeted ads.
High engagement metrics demonstrated cost-efficient audience acquisition.
Jason Derulo, Michael Bublé - Spicy Margarita
“The song, blending Bublé's smooth crooning with Derulo's signature pop and R&B flair...it's a refreshing fusion that showcases their versatility and willingness to experiment.” - Z100 New York
Our objective was clear: reach 1M views on YouTube within three days. We not only surpassed this target but also fueled the album’s momentum. Our targeted campaigns for “Spicy Margarita” as well as a second campaign towards “Hands On Me” played a role in the album going gold, contributing to its success alongside other key factors.
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How can we rapidly maximize viewership and engagement on YouTube?
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Total Views: 6.7M
Unique Viewers: 4.5M
Video Likes: 144K
Comments: 7,200+
Subscribers Gained: 11.9K
Watch Time: >245.3 Hours
Avg. Percentage Viewed: 76.4%
Average View Duration: 2:12
Traffic from Ads: 31%
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Utilized YouTube Worldwide Display Ads and Website Ads to achieve rapid reach.
Enhanced engagement with carefully recontextualized comments, delivered in real-time to resonate with the target audience.Added contextualized engagements in a variety of voices to boost organic engagement.
Targeted major markets including the US, India, Argentina, Germany, and Spain, ensuring broad reach and cost efficiency.
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Video reached 1M views within the first five days.
Expanded Jason Derulo’s audience beyond a single video, boosting community engagement and subscriber growth.
Achieved significant watch-time metrics, reflecting high viewer retention.
SoundCloud Campaigns
With SoundCloud making a noticeable comeback, we’ve been focusing on delivering solid results for our clients. Here’s a look at what we’ve achieved so far.
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Streams from Playlists: 250k
Repost Reach: 80M
Total Streams: 8.59M
Total Likes: 133k
Total Reposts: 1,881
Total Comments: 267
RIAA platinum certified
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Streams from Playlists: 50k
Repost Reach: 40M
Total Streams: 2.77M
Total Likes: 69.7k
Total Reposts: 1,568
Total Comments: 1,595
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Repost Reach: 30M
Total Streams: 1.42M
Total Likes: 28.8K
Total Reposts: 598
Total Comments: 357
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Streams from Playlists: 100k
Repost Reach: 60M
Total Streams: 1.1M
Total Likes: 22.8K
Total Reposts: 789
Total Comments: 875
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Streams from Playlists: 100k
Repost Reach: 120M
Total Streams: 720k
Total Likes: 11.1k
Total Reposts: 525
Total Comments: 267
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Repost Reach: 20M
Total Streams: 413k
Total Likes: 29.6k
Total Reposts: 5,310
Total Comments: 5,522
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Streams from Playlists: 50k
Repost Reach: 20M
Total Streams: 340K
Total Likes: 6,032
Total Reposts: 157
Total Comments: 224
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Streams from Playlists: 40k
Repost Reach: 40M
Total Streams: 115k
Total Likes: 4,449
Total Reposts: 765
Total Comments: 822
Total Downloads: 1,124
Top Countries: USA, Australia, Canada, Argentina, France
Top Cities: Denver, LA, Chicago, Sydney, Seattle
Played out by Jayceeoh, Big Gigantic, Flosstradamus, Capshun, and more.
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Repost Reach: 30M
Total Streams: 112k
Total Likes: 5,602
Total Reposts: 329
Total Comments: 96
Spotify Playlisting
Campaigns typically span around three months, varying slightly based on factors such as song quality, campaign scale, and curator placements. We prioritize securing top spots on curated lists, but high rejection rates from premium curators may necessitate featuring on smaller lists. For artists targeting US audiences, please be aware of the intense competition, as many lists attract global listeners from countries like Brazil and Mexico.
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Streams from Playlists: 129k
Streams: 197.3k
Listeners: 96.7k
Streams/Listener: 2.04
Saves: 2.1k
Playlist Adds: 4.8k
Top Countries: USA, Germany, France, Netherlands, UK
Top Cities: Hamburg, Melbourne, Sydney, Amsterdam, Brussels
Successfully pitched and placed on Spotify editorial Women of Electronic.
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Streams from Playlists: 74.6
Streams: 112.7k
Listeners: 67.8k
Streams/Listener: 1.7
Saves: 3.9k
Playlist Adds: 3.9k
Top Countries: USA, Mexico, Spain, Brazil, Canada
Top Cities: Santiago, Medico City, Madrid, Denver, São Paulo
Successfully landed editorial placements on Apple, Pandora, Deezer, Audiomack, and Audius.
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Streams from Playlists: 29.7k
Streams: 66k
Listeners: 48k
Streams/Listener: 2.3
Saves: 3.4k
Playlist Adds: 4.7k
Top Countries: USA, Brazil, Germany, Italy, Canada
Top Cities: Atlanta, São Paulo, Rio de Janeiro, Charlotte, Dallas
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Streams from Playlists: 2.34M
Streams: 5.09M
Listeners: 1.94M
Streams/Listener: 3.4
Saves: 610k
Playlist Adds: 167.8k
Top Countries: USA, UK, Canada, Australia, Germany
Top Cities: Sydney, New York, London, Toronto, Melbourne
Successfully pitched and placed on Spotify editorials State of Mind, Most Necessary, and B.A.E.
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Streams from Playlists: 138.4k
Streams: 443.8k
Listeners: 175.2k
Streams/Listener: 2.5
Saves: 11.1k
Playlist Adds: 13.5k
Top Countries: USA, Sweden, UK, Brazil, Germany
Top Cities: São Paulo, Los Angeles, Sydney, Santiago, Berlin
Instagram Seeding—EDM
To drive organic engagement and visibility for our clients' tracks, we leverage Instagram page seeding with highly engaged dubstep, EDM edit, meme, and rave accounts. These niche pages are known for cultivating dedicated followings who actively interact with genre-specific content. By distributing songs in the background or footage carousels across these pages, we create a ripple effect that not only increases a songs awareness but also sparked authentic fan engagement. This strategy ensures the tracks reached the right audience—festival-goers, rave enthusiasts, and EDM lovers—while building momentum within the community. The result? A scalable, cost-effective solution that brings these tracks to the heart of the electronic music culture.
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How can we amplify focus track visibility and recognition within the underground dubstep and bass communities while building traction with highly engaged fanbases?
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Total Views: 8.9M
Engagement Rate: 6.6%
Total Engagement: 475,355 (likes, comments, and shares)
Total Posts: 12
Cost Per Thousand Views (CPTV): $0.20
Shares: 52,599
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Wonderli (@_wonderli) – 139K followers
Bass Bae Daniel (@bassbaedaniel) – 72K followers
Headbang Society [HBS] (@headbangsociety) – 332K followers
Brinda Arreygue (@wavybrin) – 100K followers
Dubstep’s Finest [D’F] (@dubstepsfinest) – 96K followers
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To boost recognition of the album “Leave the World Behind”, we partnered with a carefully selected mix of meme pages, edit accounts, and influential ravers known for their niche appeal in the dubstep and bass scene. The campaign focused on:
Leveraging relatable, high-engagement memes and content edits.
Collaborating with top Instagram accounts like Headbang Society and Dubstep’s Finest to ensure content resonated with both hardcore fans and casual listeners.
Tailoring content to maximize organic reach and encourage sharing among underground communities.
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Top Performing Posts:
Dubstep’s Finest: 4.8M views, 6.44% engagement rate.
Headbang Society: 3.6M views, 3.82% engagement rate.
Content Types:
Festival-themed memes and nostalgic rave content.
High-energy track edits synced to fan-favorite drops.
POV-style posts and humorous skits related to bass culture.
Audience Impact:
Widespread attention within underground communities.
Sustained engagement driven by shares and comments from highly loyal audiences.
ATLiens - Leave The World Behind
“ATLiens have continuously placed themselves at the forefront of the bass music landscape. Even with all these triumphs, they had yet to put out a full body of work under the ATLiens moniker. Now, that all changes with the release of their debut album.” - Dancing Astronaut
Views/Engagement Chart
Final Takeway
The campaign delivered exceptional results by tapping into the culture and humor of dubstep and bass fans. With over 8.9M views and nearly half a million engagements, Leave the World Behind gained significant traction among its target audience. The campaign’s cost-effectiveness was highlighted by a Cost Per Thousand Views (CPTV) of just $0.20, maximizing reach and ensuring impactful returns on investment.