Case Studies
Case Studies
YouTube - Marshmello, Brent Faiyaz - Fell In Love
“Faiyaz breaks bad news on a forest drive in the accompanying video.” - Fader
Marshmello and his team were looking for an effective, organic way to increase viewership and engagement on their music video for Fell In Love which features R&B singer, Brent Faiyaz. We were able to bring them exactly what they were looking for through our YouTube Display & Skip Ads.
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What’s the most cost-effective way to drive mass, targeted viewership to a music video on YouTube?
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Total Views: 7.2M
Unique Viewers: 3.4M
Video Likes: 104K
Comments: 2,350+
Total Impressions: 39.5M
Click-Through Rate: 5.9%
Subscribers Gained: 9,100
Watch Time: 211.9k hours
Avg. View Duration: 1:45
Avg. Percentage Viewed: 72.9%
Traffic from Ads: 28.7% (2.01M Views)
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Leveraged YouTube Worldwide Display Ads and US Skippable Ads for targeted exposure.
Focused on global reach, prioritizing the US (48% of viewership) while optimizing costs.
Added contextualized engagements in a variety of voices to boost organic engagement.
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Increased YouTube subscribers by over 4,000.
Video achieved over 3.5M views directly from worldwide-targeted ads.
High engagement metrics demonstrated cost-efficient audience acquisition.
YouTube - Jason Derulo, Michael Bublé - Spicy Margarita
“The song, blending Bublé's smooth crooning with Derulo's signature pop and R&B flair...it's a refreshing fusion that showcases their versatility and willingness to experiment.” - Z100 New York
Our objective was clear: reach 1M views on YouTube within three days. We not only surpassed this target but also fueled the album’s momentum. Our targeted campaigns for “Spicy Margarita” as well as a second campaign towards “Hands On Me” played a role in the album going gold, contributing to its success alongside other key factors.
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How can we rapidly maximize viewership and engagement on YouTube?
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Total Views: 11M
Unique Viewers: 6.5M
Video Likes: 192K
Comments: 7,800+
Subscribers Gained: 16.9K
Watch Time: >1,211.3 Hours
Avg. Percentage Viewed: 76.4%
Average View Duration: 2:12
Traffic from Ads: 31%
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Utilized YouTube Worldwide Display Ads and Website Ads to achieve rapid reach.
Enhanced engagement with carefully recontextualized comments, delivered in real-time to resonate with the target audience.Added contextualized engagements in a variety of voices to boost organic engagement.
Targeted major markets including the US, India, Argentina, Germany, and Spain, ensuring broad reach and cost efficiency.
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Video reached 1M views within the first five days.
Expanded Jason Derulo’s audience beyond a single video, boosting community engagement and subscriber growth.
Achieved significant watch-time metrics, reflecting high viewer retention.
Instagram Seeding
To drive organic engagement and visibility for our clients' tracks, we leverage Instagram page seeding with highly engaged edit type, meme, festival footage, and underground music accounts. These niches are known for cultivating dedicated followings who actively interact with genre-specific content. By distributing songs in the background or footage carousels across these pages, we create a ripple effect that not only increases a songs awareness but also sparks authentic fan engagement. This strategy ensures the tracks reached the right audience while building momentum within the community. The result? A scalable, cost-effective solution that brings these tracks to the heart of the target niche’s culture.
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Total Views: 28.76M
Total Likes: 1.27M
Total Comments: 1.88K
Total Shares: 12.98k
Total Posts: 13
Engagement Rate: 4.47%
Cost Per View: $0.000049 🤯
Top Posts
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Total Views: 9.81M
Total Likes: 506.15K
Total Comments: 2.41K
Total Shares: 67k
Total Posts: 12
Engagement Rate: 5.87%
Cost Per View: $0.00006
Top Posts:
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Total Views: 6.79M
Total Likes: 586.44K
Total Comments: 1.69K
Total Shares: 3.94k
Total Posts: 3
Engagement Rate: 8.72%
Cost Per View: $0.000036 🤯
Top Posts
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Total Views: 6.23M
Total Likes: 223.47K
Total Comments: 1.77K
Total Shares: 7.53k
Total Posts: 4
Engagement Rate: 3.73%
Cost Per View: $0.000040
Top Posts:
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Total Views: 3.92M
Total Likes: 105.16K
Total Comments: 1.11K
Total Shares: 1.98k
Total Posts: 11
Engagement Rate: 2.76%
Cost Per View: $0.0002
Top Posts
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Total Views: 2.26M
Total Likes: 86.75K
Total Comments: 664
Total Shares: 1.49k
Total Posts: 4
Engagement Rate: 3.93%
Cost Per View: $0.0001
Top Posts
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Total Views: 696.41K
Total Likes: 19.73K
Total Comments: 939
Total Shares: 8.87K
Total Posts: 2
Engagement Rate: 4.24%
Cost Per View: $0.0002
Top Posts
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Total Views: 1.44M
Total Likes: 32.16K
Total Comments: 152
Total Shares: 386
Total Posts: 3
Engagement Rate: 2.27%
Cost Per View: $0.0002
Top Posts
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Total Views: 1.69M
Total Likes: 53.5K
Total Comments: 349
Total Shares: 1.21k
Total Posts: 4
Engagement Rate: 3.27%
Cost Per View: $0.0002
Top Posts
Spotify Playlisting
Campaigns typically span around three months, varying slightly based on factors such as song quality, campaign scale, and curator placements. We prioritize securing top spots on curated lists, but high rejection rates from premium curators may necessitate featuring on smaller lists. For artists targeting US audiences, please be aware of the intense competition, as many lists attract global listeners from countries like Brazil and Mexico.
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Streams from Playlists: 129k
Streams: 197.3k
Listeners: 96.7k
Streams/Listener: 2.04
Saves: 2.1k
Playlist Adds: 4.8k
Top Countries: USA, Germany, France, Netherlands, UK
Top Cities: Hamburg, Melbourne, Sydney, Amsterdam, Brussels
Successfully pitched and placed on Spotify editorial Women of Electronic.
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Streams from Playlists: 128.2k
Streams: 200.8k
Listeners: 106.7k
Streams/Listener: 1.9
Saves: 5.45k
Playlist Adds: 6.93k
Top Countries: USA, Spain, Mexico, Argentina, Canada
Top Cities: Santiago, Madrid, Mexico City, Barcelona, Denver
Successfully landed editorial placements on Apple, Pandora, Deezer, Audiomack, and Audius.
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Streams from Playlists: 29.7k
Streams: 66k
Listeners: 48k
Streams/Listener: 2.3
Saves: 3.4k
Playlist Adds: 4.7k
Top Countries: USA, Brazil, Germany, Italy, Canada
Top Cities: Atlanta, São Paulo, Rio de Janeiro, Charlotte, Dallas
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Streams from Playlists: 2.34M
Streams: 5.09M
Listeners: 1.94M
Streams/Listener: 3.4
Saves: 610k
Playlist Adds: 167.8k
Top Countries: USA, UK, Canada, Australia, Germany
Top Cities: Sydney, New York, London, Toronto, Melbourne
Successfully pitched and placed on Spotify editorials State of Mind, Most Necessary, and B.A.E.
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Streams from Playlists: 138.4k
Streams: 443.8k
Listeners: 175.2k
Streams/Listener: 2.5
Saves: 11.1k
Playlist Adds: 13.5k
Top Countries: USA, Sweden, UK, Brazil, Germany
Top Cities: São Paulo, Los Angeles, Sydney, Santiago, Berlin
SoundCloud Campaigns
With SoundCloud making a noticeable comeback, we’ve been focusing on delivering solid results for our clients. Here’s a look at what we’ve achieved so far.
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Streams from Playlists: 250k
Repost Reach: 80M
Total Streams: 9.24M
Total Likes: 140k
Total Reposts: 1,948
Total Comments: 1,420
RIAA platinum certified
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Streams from Playlists: 50k
Repost Reach: 60M
Total Streams: 3.42M
Total Likes: 79.4k
Total Reposts: 2,095
Total Comments: 1,026
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Repost Reach: 30M
Total Streams: 1.86M
Total Likes: 33.7K
Total Reposts: 641
Total Comments: 160
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Streams from Playlists: 100k
Repost Reach: 60M
Total Streams: 1.46M
Total Likes: 26.3K
Total Reposts: 845
Total Comments: 720
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Streams from Playlists: 100k
Repost Reach: 120M
Total Streams: 720k
Total Likes: 11.1k
Total Reposts: 525
Total Comments: 267
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Repost Reach: 20M
Total Streams: 413k
Total Likes: 29.6k
Total Reposts: 5,310
Total Comments: 5,522
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Streams from Playlists: 50k
Repost Reach: 20M
Total Streams: 340K
Total Likes: 6,032
Total Reposts: 157
Total Comments: 224
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Streams from Playlists: 40k
Repost Reach: 40M
Total Streams: 120k
Total Likes: 4,607
Total Reposts: 773
Total Comments: 823
Total Downloads: 1,124
Top Countries: USA, Australia, Canada, Argentina, France
Top Cities: Denver, LA, Chicago, Sydney, Seattle
Played out by Jayceeoh, Big Gigantic, Flosstradamus, Capshun, and more.
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Repost Reach: 30M
Total Streams: 225k
Total Likes: 8,510
Total Reposts: 372
Total Comments: 113
Creative Strategy - Slim Jim
"Slim Jim's social media presence is a masterclass in community engagement, transforming a parody account into a massive online following." - Ad Week
Facing declining brand equity and an ineffective online presence, Slim Jim recognized the need to revitalize its social media strategy to reconnect with its target audience. The challenge was to transform its digital persona to resonate authentically with younger consumers and reestablish its position in the snack market.
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How can a legacy snack brand like Slim Jim remain relevant in digital culture while driving organic audience growth and engagement without paid media?
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Instagram Followers: 1.4M (+700K net growth)
TikTok Views (Overall): 600M+ (across 550 videos)
Total Engagement (Likes, Comments, Shares): 500K+
Organic Impressions: 1B+
Average Engagement Rate: 5.2% (Campaign: 7.1%)
Targeted Regions: US, North America, Australia
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Slim Jim’s social media success was built on hyper-relevant, community-driven content and strategic influencer collaborations:
Meme-Driven Community Engagement: Developed a high-volume outbound comment strategy, engaging with trending content and meme culture to organically grow Instagram from 700K to 1.4M followers.
Influencer Partnerships: Collaborated with top-tier personalities like Ludwig Ahgren, WWE talent, and niche creators such as Vulgar Chef and Marc Rebillet to generate viral engagement.
Zero-Cost Organic Strategy: Earned 1 billion+ organic impressions with no media spend by seamlessly integrating into trending conversations across social platforms.
Platform-Specific Growth Tactics: Built a viral presence on TikTok and Instagram, leveraging influencer challenges, humor-infused brand storytelling, and culture-first content strategies to resonate with Gen Z and millennial audiences.
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Key Outcomes
Explosive TikTok Engagement: Achieved 50M+ total TikTok views, with 10M directly from campaign-driven content.
Instagram Surge: Gained 700K+ new Instagram followers, positioning Slim Jim as a leading brand in humor-based social engagement.
Proven Organic Impact: Generated 1B+ organic impressions without ad spend, validating the power of culture-driven brand engagement.
Influencer-Driven Reach: High-impact collaborations expanded Slim Jim’s audience across key demographics, increasing interactions and cultural relevance.
Sustained Community Growth: Developed a long-term engagement strategy that not only delivered short-term wins but also reinforced brand loyalty for future campaigns.
TikTok UGC - Lexa Gates - Rotten To The Core
“This is something that’s going to be a slow build. But I think she will cultivate a strong and passionate cult fan base along the way.” - Lyrical Lemonade
Lexa Gates didn’t have a plan with “Rotten To The Core”, but she knew it had potential. After her posts started to perform well around the song and with a compelling message, we were able to put this release in the right hands for creating a successful content push.
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How do we maximize a budget to consistently generate virality through user-generated posts on TikTok?
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TikTok Views (Overall): 100M+
Campaign TikTok Views: 15M
Spotify Streams: 2.9M
Daily Stream Increase: +174%
Total Videos Created: 54.7K (64 by creators from campaign, averaging 3K-4K daily)
Average Engagement Rate: 7.8% (Campaign: 6.7%)
Targeted Regions: US, Europe, Southeast Asia
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Leveraged strategic influencer selection to kickstart the campaign, i.e. actually caring about WHO posts WHAT.
Focused on user-generated content to amplify reach by splitting budget between creators paid on a per thousand view basis vs creators with set rates.
Viral moments across carefully curated videos drove TikTok engagement, translating into higher Spotify and other DSP streaming numbers.
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Campaign led to significant TikTok exposure, with creators producing consistent viral videos leading to a co-sign from SZA.
Streaming success: 300+ daily video increases correlated with an 80% boost in Spotify streams.
Regional targeting expanded campaign success across the US, Europe, and Southeast Asia.