Spotify

Spotify

Delivery Timeline and Promotion Details

Our promotional deliveries typically take about three months. This can vary, however, by 1-2 months depending on factors such as the song's quality, campaign scale, curator placements, and list performance.

It's important to note that if a song doesn’t connect well with its audience, even in a prime spot, it may face higher skip rates and fewer streams, affecting its overall success. Music promotion is not a guaranteed formula for increasing streams, but an opportunity for exposure influenced by many variables.

While we strive to secure placements on curated lists, the rejection rate from top-tier curators can range between 50-90%. As a result, we may sometimes need to rely on smaller lists, which might not perform as strongly.

Audience Demographics

Many artists aim for listeners from the US or other high-value markets. However, most curated lists cater to a global audience, with significant listenership from countries like Brazil and Mexico. The competition for US listeners is particularly fierce, and many lists are designed for audiences in languages such as Portuguese or Spanish.

Priority and Pricing

For those looking to maximize their reach, we offer a priority service that aims for higher placements on more lists. The music promotion landscape is highly competitive, and we believe in maintaining a realistic and transparent approach, providing a clear understanding of what our services can achieve.

 FAQs

  • Budgets range from $200 - $20,000+ depending on the client’s goals.

  • If we’re running a smaller campaign (<50k), we’ll add clients to 3-10 playlists. If we’re running a larger campaign (>100k+), we’ll add clients to 8-20+ playlists.

  • We only guarantee streaming minimums - save rates, playlist adds, and follow growth are out of our control and depend on how much your music resonates with the audiences in the playlists.

  • We have a swathe of playlists across most genres - we handle all curation to make sure your song is aligned with the mood or genre of the playlists.

  • If your song is rejected by all of our curators or we can’t reached the desired stream goal, we’ll re-allocate that streaming goal towards a future campaign.

  • While we do care about other engagement metrics on Spotify, our primary goal is to drive the minimum guaranteed stream count to your song(s).

  • We provide weekly reporting informing you of the daily streams, weekly streams, and remaining streams from our playlists for your campaign.

  • All playlists comply with Spotify’s terms of service and are vetted through Chartmetric, Artist Tools, and clear indicators of botting.

  • Never! And, if we see you’re in botted playlists from other campaigns you’re running simultaneously, we’ll let you know next steps for getting your song removed from that playlist.

  • Yes - we bundle streaming goals for multiple songs or entire albums if desired by the client. We recommend this for the best bang for your buck.

  • Not at this time.

  • Yes, we can accept most songs in non-English languages.

  • It all comes down to quality, and the song fitting into the context of the playlists.

  • Once we start a campaign, we cannot start it, however if you want to increase or decrease the overall stream goal, we can re-allocate any additional stream goal towards future releases.

  • Our priority service costs more than our standard service due to level of urgency for placements or other goals including daily streams, monthly listeners, or other specific goals.

  • We primarily work within the EDM, Rap, Pop, and Indie genres, however we’re able to run campaigns for most genres.

  • Make sure the song is properly mapped to your Spotify profile, the streams are attributing to your monthly listeners (only if you’re a collaborator/feature/remixer), all metadata is added, and the lyrics are present.

  • Platforms like Submithub or Groover are primarily a means for playlisters to rack up money by rejecting the majority of songs submitted, decreasing the ROI for artists using such services. Other agencies like ourselves charge anywhere between $16-$24 per 1k streams.

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